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Gotta Go Wireless will differentiate itself from its competitors through the focus on direct one-on-one sales and marketing techniques. With the founders understanding of the local wireless marketplace, the company will be at a great advantage in the early stages as there will be no “learning curve” stage. By specializing in wireless products only, Gotta Go Wireless intends to gain access to the largest segment of a growing market. This tightly focused approach also makes it easier for Gotta Go Wireless to establish and retain a position as an industry leader.

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